NSW GOVERNMENT LITTLE THINGS
AMI Excellence Awards | Winner 2023
Business Campaign of the Year | Winner 2022
Ciclope Asia Craft Awards | Shortlist 2022
The 2022 New South Wales Department of Customer Service (DCS) Government Covid winter campaign.
The important stuff-
43% positive recall rate
90% more receptive than other Covid campaigns
92% actioned at least one Covid safe behaviour
24% uptake in third vaccine
Across 22 language plus bespoke First Nations messaging
Working with director Dropbear and prop-master Yippee Ki-Yay and Simon Ingerson, we created five bespoke COVID-safe behaviour sets with perfectly proportionate talent.. that just happened to be 2.5cm tall.
These sets are soon to be exhibited in the National Museum of Australia.