BREAKA FLAVOURED MILK BREAKAFLIP

BADC Gold Promos & Activations | 2017

Turning a cultural moment into a Breaka moment.

How do you get 12 – 18 year olds to buy more Breaka? Hijack what they’re already doing.

Picking up on the water bottle flip sensation taking social media by storm, we created our own version encouraging young consumers to send in their best Breaka bottle flips.

With only $15,000 we created an on-pack promotion that not only blew our client’s mind, but smashed our campaign goals as well.

The important stuff-

• 80,000 social interactions

• 200% sales increase

• Banned in at least 15 schools